PIUS Announces $15 Million Secured for Adomni in Second Financing
Global digital advertising platform continues to scale technology, partnerships, and product offerings
CARY, N.C., January 29, 2024 – Insured technology financing pioneer, PIUS, a Gallagher company, announced the securing of $15.5 million in funding for Adomni, the leading global platform to plan and buy digital advertising on screens in the real world. This is the second round of financing for Adomni, secured and underwritten by PIUS, and based largely on its evaluation of Adomni’s intellectual property (IP).
The latest tranche of growth capital will support Adomni’s ongoing operations and growth initiatives, including its recently announced partnership with a major social media platform. Adomni extends digital video ad campaigns to the real world, enabling brands to reach incremental audiences via digital screens such as digital billboards, urban panels, transit screens, and indoor screens in airports, gyms, retail locations and more. Adomni works with both performance marketers and brand marketers to drive measurable business outcomes.
“Adomni has a strong track-record of creating unique technology and services that deliver better ways for marketers to capture consumer attention and deliver business outcomes. Innovation requires investment. Working with PIUS over the past two years has allowed Adomni to continually invest in our platform, enhance capabilities and extend our partnerships, all based on the strength of our intellectual property” said Jonathan Gudai, CEO of Adomni. “In addition to aiding the launch of valuable new partnerships, the latest $15.5 million will help enhance Adomni’s platform to effectively reach even more audiences at scale.”
Adomni’s digital OOH platform has a current reach of approximately one million connected screens on 40 digital media venue types, across more than 40 countries, with an audience reach totaling over 100 billion monthly impressions.
“Since the initial financing in late 2021, our team has gotten to know the Adomni management team incredibly well and witnessed their business growth, from both a revenue perspective and scope of products and services,” said Erwin Gostomski, Managing Director, PIUS. “The PIUS team is thrilled to build upon our partnership facilitating Adomni’s growth and profitability trajectory, and contributing to their mission to transform and enhance the experience for digital marketers.
PIUS provides a proprietary insurance product for growth-stage technology companies to secure flexible financing options without dilution by insuring the value of the loan, based largely on PIUS’ evaluation of the company’s intellectual property.
PIUS Limited, LLC, a Gallagher company, is a managing general underwriter with extensive expertise in evaluating IP and high-growth technology-driven companies. It offers a proprietary insurance product for growing technology companies, which utilizes a company’s intellectual property (IP) as collateral. By insuring the loan based on its evaluation of a company’s IP, PIUS helps facilitate greater loan amounts at better rates, while transferring the risk from the lender to the insurer. Through PIUS’ CLip Notes program, PIUS provides the insurance, brings the capital source via institutional investors, and monitors the transaction, providing a complete solution. For more information, visit https://piusre.com.
Adomni is a global platform and services solution that delivers brand and performance marketing results for brands and their agency partners. Advertisers of all sizes and budgets can launch campaigns in minutes, using one of the fastest-growing digital out of home networks in the world. The Adomni platform has over 1,000,000 addressable digital screens available across over 40 countries in regions across the U.S., Canada, Europe, LATAM and APAC. Learn more at www.adomni.com.
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